TY - BOOK AU - Zirinski, Roni TI - Ad hoc Arabism : advertising, culture and technology in Saudi Arabia SN - 9780820474458 U1 - 659.109538 ZIR PY - 2005/// CY - Bern PB - Peter Lang KW - Advertising - Saudi Arabia N1 - Includes bibliographical references (p. [163]-172) and index ER -