TY  - BOOK
AU  - Stevens, Howard
AU  - Kinni, Theodore B
TI  - Achieve sales excellence : the 7 customer rules for becoming the new sales professional
SN  - 9781593376512
SN  - 200603259
U1  - 658.804 STE 
PY  - 2007///
CY  - Avon, Mass
PB  - Platinum Press
KW  - Customer loyalty
KW  - Customer relations
KW  - Industrial marketing
KW  - Selling - Study and teaching
N1  - Includes bibliographical references (p. 222-229) and index
ER  -