Kotler, Philip <br/><br/>
According to Kotler : the world's foremost authority on marketing answers your questions 
Philip Kotler 
 - New York  AMACOM  c2005 
 - xxii, 168 p. ; 23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780814472958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT