Vinjamuri, David <br/><br/>
Accidental branding : how ordinary people build extraordinary brands 
David Vinjamuri 
 - Hoboken, NJ  John Wiley & Sons, Inc  2008 
 - xii, 212 p. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470165065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) - United States - Case studies<br/>Businesspeople - United States - Biography<br/>Entrepreneurship - United States - Case studies<br/>Serendipity - United States - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827 VIN