TY  - BOOK
AU  - Swift, Ronald S
TI  - Accelerating customer relationships : using CRM and relationship technologies
SN  - 9780130889843
U1  - 658.812 SWI 
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall PTR
KW  - Customer relations
N1  - Includes bibliographical references (p. [432]-456) and index
ER  -