TY  - BOOK
AU  - Hill, Dan
TI  - About face : the secrets of emotionally effective advertising
SN  - 9780749457570
U1  - 659.1019 HIL 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Advertising - Psychological aspects
KW  - Advertising - Research
KW  - Decision making - Psychological aspects
KW  - Emotions
N1  - Includes bibliographical references (p. [175]-183) and index
ER  -