Hill, Dan <br/><br/>
About face : the secrets of emotionally effective advertising 
Dan Hill 
 - London  Kogan Page  2010 
 - xii, 196 p. : ill., maps ; 25 cm 
<br/><br/> Includes bibliographical references (p. [175]-183) and index 
<br/><br/><label>ISBN: </label>9780749457570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Psychological aspects<br/>Advertising - Research<br/>Decision making - Psychological aspects<br/>Emotions
<br/><br/><label>Dewey Class. No.: </label>659.1019 HIL