TY  - BOOK
AU  - Kotler, Philip
AU  - James, Stuart W
AU  - Keller, Kevin Lane
TI  - A framework for marketing management : integrated with PharmaSim
SN  - 9788131716717
SN  - 200802892
U1  - 658.8 KOT 
PY  - 2007///
CY  - Noida
PB  - Pearson
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -