Beasley, Ron <br/><br/>
Persuasive signs : the semiotics of advertising 
by Ron Beasley, Marcel Danesi 
 - Berlin  Mouton de Gruyter  c2002 
 - xi, 193 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [175]-190) and index 
<br/><br/><label>ISBN: </label>9783110173406 
<br/><br/><label>ISSN: </label>2002029569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Semiotics<br/>Signs and symbols
<br/><br/><label>Dewey Class. No.: </label>659.1014 BEA