TY  - BOOK
AU  - Benoit, William L
AU  - Benoit, Pamela J
TI  - Persuasive messages : the process of influence
SN  - 9781405158213
SN  - 200702807
U1  - 153.852 BEN 
PY  - 2008///
CY  - Malden, MA ; Oxford
PB  - Blackwell Publishing
KW  - Attitude change
KW  - Persuasion (Psychology)
KW  - Persuasion (Rhetoric)
KW  - Social influence
N1  - Includes bibliographical references (p. 252-263) and index
ER  -