Benoit, William L <br/><br/>
Persuasive messages : the process of influence 
William L. Benoit and Pamela J. Benoit 
 - Malden, MA ; Oxford  Blackwell Publishing  2008 
 - xiii, 274 p. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 252-263) and index 
<br/><br/><label>ISBN: </label>9781405158213 
<br/><br/><label>ISSN: </label>2007028074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude change<br/>Persuasion (Psychology)<br/>Persuasion (Rhetoric)<br/>Social influence
<br/><br/><label>Dewey Class. No.: </label>153.852 BEN