TY  - BOOK
AU  - O'Keefe, Daniel J
TI  - Persuasion : theory & research
SN  - 9780761925392
SN  - 200100518
U1  - 153.852 OKE 
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. p265-338) and index
ER  -