O'Keefe, Daniel J <br/><br/>
Persuasion : theory & research 
Daniel J. O'Keefe 
 - 2nd ed 
 - Thousand Oaks, CA  SAGE Publications  c2002 
 - xvi, 365 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. p265-338) and index 
<br/><br/><label>ISBN: </label>9780761925392 
<br/><br/><label>ISSN: </label>2001005182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852 OKE