TY  - BOOK
AU  - Miletsky, Jason I
AU  - Smith, Genevieve
TI  - Perspectives on branding
SN  - 9781598638721
SN  - 200893508
U1  - 658.827 MIL 
PY  - 2009///
CY  - Boston, MA
PB  - Course Learning
KW  - Brand name products
KW  - Brand name products - Case studies
KW  - Branding (Marketing)
KW  - Branding (Marketing) - Case studies
N1  - Includes index
ER  -