Miletsky, Jason I <br/><br/>
Perspectives on branding 
Jason I. Miletsky, Genevieve Smith 
 - Boston, MA  Course Learning  2009 
 - xvi, 276, [24] p. : ill. ; 23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781598638721 
<br/><br/><label>ISSN: </label>2008935083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products - Case studies<br/>Branding (Marketing)<br/>Branding (Marketing) - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827 MIL