TY  - BOOK
AU  - Bhargava, Rohit
TI  - Personality not included : why companies lose their authenticity--and how great brands get it back
SN  - 9780071545211
SN  - 200800858
U1  - 658.827 BHA 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Authenticity (Philosophy)
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -