Bhargava, Rohit <br/><br/>
Personality not included : why companies lose their authenticity--and how great brands get it back 
Rohit Bhargava 
 - New York  McGraw-Hill  c2008 
 - xiv, 300 p. : ill. ; 22 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071545211 
<br/><br/><label>ISSN: </label>2008008582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Authenticity (Philosophy)<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 BHA