TY  - BOOK
AU  - Anderson, Rolph E
AU  - Dubinsky, Alan J
AU  - Mehta, Rajiv
TI  - Personal selling : building customer relationships and partnerships
SN  - 9780618645701
SN  - 200593868
U1  - 658.812 AND 
PY  - 2007///
CY  - Boston, MA
PB  - Houghton Mifflin
KW  - Customer relations
KW  - Sales personnel
KW  - Selling
N1  - Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. Includes bibliographical references (p. 479-491) and indexes
ER  -