Anderson, Rolph E <br/><br/>
Personal selling : building customer relationships and partnerships 
Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta 
 - 2nd ed 
 - Boston, MA  Houghton Mifflin  c2007 
 - xxiii,497p.:ill.; 26cm 
<br/><br/> Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. Includes bibliographical references (p. 479-491) and indexes 
<br/><br/><label>ISBN: </label>9780618645701 
<br/><br/><label>ISSN: </label>2005938686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Sales personnel<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.812 AND