Bedbury, Scott <br/><br/>
A new brand world : 8 principles for achieving brand leadership in the 21st century 
Scott Bedbury with Stephen Fenichell 
 - New York  Penguin Books  2003 
 - xix, 220 p. ; 25 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780142001905 
<br/><br/><label>ISSN: </label>2001046559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 BED