Tonkin, Sebastian <br/><br/>
Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI 
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni 
 - Hoboken, NJ  Wiley Pub  2010 
 - xxiii, 427 p. : ill., maps ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470578315 
<br/><br/><label>ISSN: </label>2009943642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Google Analytics<br/>Internet marketing<br/>Web usage mining
<br/><br/><label>Dewey Class. No.: </label>658.87 TON