TY  - BOOK
AU  - Newlin, Kate
TI  - Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
SN  - 9781591026877
SN  - 200804955
U1  - 658.827 NEW 
PY  - 2009///
CY  - Amherst, NY
PB  - Prometheus Books
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Consumers - Attitudes
KW  - Customer loyalty
N1  - Foreword by Mark DiMassimo. Includes bibliographical references (p. 263-270) and index
ER  -