Cheverton, Peter <br/><br/>
Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves 
Peter Cheverton, Jan Paul van der Velde 
 - London ; Philadelphia  Kogan Page  2011 
 - xiv, 191 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749461232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing<br/>Selling<br/>Selling - Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.804 CHE