TY  - BOOK
AU  - Baker, Michael John
TI  - The marketing book
SN  - 750655364
SN  - 200536211
U1  - 658.8 BAK 
PY  - 2003///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Previous ed.: 1999. Includes bibliographical references and index
ER  -