Paley, Norton <br/><br/>
The manager's guide to competitive marketing strategies 
Norton Paley 
 - 3rd ed 
 - Boca Raton, FL  St. Lucie Press  1999 
 - xvii, 427 p. : ill. ; 27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781854183651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL