TY  - BOOK
AU  - Paley, Norton
TI  - The manager's guide to competitive marketing strategies
SN  - 9781574442342
SN  - 98051466
U1  - 658.8 PAL 
PY  - 1999///
CY  - Boca Raton, FL
PB  - St. Lucie Press
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -