TY  - BOOK
AU  - Edmunds, Holly
ED  - American Marketing Association
TI  - The focus group research handbook
SN  - 844202886
SN  - 98033528
U1  - 001.433 EDM 
PY  - 1999///
CY  - New Delhi
PB  - Viva
KW  - Focused group interviewing - Handbooks, manuals, etc
N1  - At head of title: American Marketing Association. Includes index
ER  -