TY  - BOOK
AU  - Hatch, Mary Jo
AU  - Holten Larsen, Mogens
AU  - Schultz, Majken
TI  - The expressive organization : linking identity, reputation, and the corporate brand
SN  - 198297793
SN  - 37459
U1  - HD59.2 .E93 2000 659.2/85 
PY  - 2000///
CY  - Oxford
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Business communication
KW  - Corporate image
KW  - Corporations - Public relations
N1  - Includes bibliographical references and index
ER  -