The expressive organization : linking identity, reputation, and the corporate brand 
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen 
 - Oxford  Oxford University Press  2000 
 - xv, 292 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780198297796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business communication<br/>Corporate image<br/>Corporations - Public relations
<br/><br/><label>Dewey Class. No.: </label>659.285 SCH