TY  - BOOK
AU  - Upshaw, Lynn B
TI  - Truth : new rules for marketing in a skeptical world
SN  - 9780814473764
SN  - 200700111
U1  - 658.802 UPS 
PY  - 2007///
CY  - New York
PB  - AMACOM
KW  - Integrity
KW  - Marketing
KW  - Marketing - Decision making
N1  - Includes bibliographical references (p. 271-272) and index
ER  -