Upshaw, Lynn B <br/><br/>
Truth : new rules for marketing in a skeptical world 
Lynn Upshaw 
 - New York  AMACOM  c2007 
 - vii, 279 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 271-272) and index 
<br/><br/><label>ISBN: </label>9780814473764 
<br/><br/><label>ISSN: </label>2007001114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrity<br/>Marketing<br/>Marketing - Decision making
<br/><br/><label>Dewey Class. No.: </label>658.802 UPS