TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - The power of simplicity : a management guide to cutting through the nonsense and doing things right
SN  - 9780071373326
U1  - 658 TRO 
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management
KW  - Simplicity
N1  - Includes bibliographical references (p. 195-196) and index
ER  -