Trout, Jack <br/><br/>
The power of simplicity : a management guide to cutting through the nonsense and doing things right 
Jack Trout with Steve Rivkin 
 - New York  McGraw-Hill  c1999 
 - x, 205 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 195-196) and index 
<br/><br/><label>ISBN: </label>9780071373326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Simplicity
<br/><br/><label>Dewey Class. No.: </label>658 TRO