TY - BOOK AU - Gilbreath, Bob TI - The next evolution of marketing : connect with your customers by marketing with meaning SN - 9780071625364 SN - 200901108 U1 - 658.8 GIL PY - 2010/// CY - New York PB - McGraw-Hill KW - Advertising KW - Customer relations KW - Marketing N1 - Includes bibliographical references and index ER -