Gilbreath, Bob The next evolution of marketing : connect with your customers by marketing with meaning Bob Gilbreath - New York McGraw-Hill c2010 - x, 288 p. : ill. ; 24 cm Includes bibliographical references and index ISBN: 9780071625364 ISSN: 2009011087 Subjects--Topical Terms: AdvertisingCustomer relationsMarketing Dewey Class. No.: 658.8 GIL