TY  - BOOK
AU  - Higham, William
TI  - The next big thing : spotting and forecasting consumer trends for profit
SN  - 9780749460730
U1  - 658.8342 HIG 
PY  - 2010///
CY  - London
PB  - Kogan Page Limited
KW  - Consumer behavior - Forecasting
KW  - New products
KW  - Sales forecasting
N1  - Includes bibliographical references and index. First South Asian Edition
ER  -