Higham, William <br/><br/>
The next big thing : spotting and forecasting consumer trends for profit 
William Higham 
 - London  Kogan Page Limited  2010 
 - ix, 261 p. : ill. ; 23x16 cm 
<br/><br/> Includes bibliographical references and index. First South Asian Edition 
<br/><br/><label>ISBN: </label>9780749460730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior - Forecasting<br/>New products<br/>Sales forecasting
<br/><br/><label>Dewey Class. No.: </label>658.8342 HIG