TY  - BOOK
AU  - Miller, Robert B
AU  - Heiman, Stephen E
AU  - Tuleja, Tad
TI  - The new successful large account management : how to hold on your most important customers and turn them into long-term assets
SN  - 9788175545366
U1  - 658.812 MIL 
PY  - 2010///
CY  - New Delhi
PB  - Miller Heiman
KW  - Market segmentation
KW  - Marketing - Key accounts
KW  - Selling - Key accounts
N1  - Rev. ed. of: Successful large account management. Warner Books ed., c1991 (1992 printing). Includes index
ER  -