Mayhew, Leon H <br/><br/>
The new public : professional communication and the means of social influence 
Leon H. Mayhew 
 - Cambridge  Cambridge University Press  1997 
 - xi, 332 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 303-325) and index 
<br/><br/><label>ISBN: </label>9780521484930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication - Social aspects<br/>Influence (Psychology)<br/>Manipulative behavior<br/>Persuasion (Psychology)<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2 MAY