TY  - BOOK
AU  - Mayhew, Leon H
TI  - The new public : professional communication and the means of social influence
SN  - 9780521481465
SN  - 96049355
U1  - 659.2 MAY 
PY  - 1997///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Communication - Social aspects
KW  - Influence (Psychology)
KW  - Manipulative behavior
KW  - Persuasion (Psychology)
KW  - Public relations
N1  - Includes bibliographical references (p. 303-325) and index
ER  -