Miller, Robert B

The new successful large account management : how to hold on your most important customers and turn them into long-term assets Robert B. Miller and Stephen E. Heiman, with Tad Tuleja ; [foreward by Patrick Thomas] - 3rd ed - New Delhi Kogan Page India Private Limited 2010 - viii, 213 p

Rev. ed. of: Successful large account management. Warner Books ed., c1991 (1992 printing). Includes index

9788175545366


Market segmentation
Marketing - Key accounts
Selling - Key accounts

658.8102 MIL