Reed, Peter W <br/><br/>
Strategic marketing planning 
Peter W. Reed 
 - 2nd ed 
 - Australia  Cengage Learning  2007 
 - xi, 316 p. ; 24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780170128650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 REE