TY  - BOOK
AU  - Dolan, Robert J
TI  - Strategic marketing management
SN  - 9780875843100
SN  - 91031903
U1  - 658.802 DOL 
PY  - 1991///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -