Dolan, Robert J <br/><br/>
Strategic marketing management 
readings selected by Robert J. Dolan 
 - Boston, MA  Harvard Business School  1991 
 - xvi, 656 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780875843100 
<br/><br/><label>ISSN: </label>91031903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 DOL