TY  - BOOK
AU  - Andreasen, Alan R
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9780131753723
SN  - 200703248
U1  - 658.802 AND 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Nonprofit organizations - Marketing
N1  - Includes bibliographical references and index
ER  -