Drummond, Graeme <br/><br/>
Strategic marketing : planning and control 
Graeme Drummond, John Ensor 
 - 2nd ed 
 - Oxford ; Boston  Butterworth-Heinemann  2001 
 - xiv, 304 p. : ill. ; 25 cm 
<br/><br/> Published in association with The Chartered Institute of Marketing 
<br/><br/><label>ISBN: </label>9780750652360 
<br/><br/><label>ISSN: </label>2001277038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making<br/>Marketing - Management<br/>Marketing - Planning
<br/><br/><label>Dewey Class. No.: </label>658.84 DRU