Cravens, David W <br/><br/>
Strategic marketing 
David W. Cravens and Nigel F. Piercy 
 - 8th ed 
 - New Delhi  Tata McGraw-Hill  2009 
 - xvii, 726 p. 25 cm 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA