Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring, and managing brand equity 
Kevin Lane Keller 
 - 3rd ed 
 - Upper Saddle River, NJ  Pearson/Prentice Hall  2008 
 - xxi, 692 p. : col. ill. ; 27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780131888593 
<br/><br/><label>ISSN: </label>2007003552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL