TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9788131719770
U1  - 658.827 KEL 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Brand name products - Management
N1  - Includes bibliographical references and index
ER  -