Percy, Larry <br/><br/>
Strategic advertising management 
Larry Percy, Richard Elliott 
 - 3rd ed 
 - Oxford  Oxford University Press  2009 
 - xviii, 424 p. : ill. (some col.) ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199580880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Management<br/>Communication in marketing<br/>Sales promotion<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>659.1 PER